Esa-Pekka Salonen Featured in Apple Ad

Esa Pekka Salonen appleFinnish composer and conductor Esa-Pekka Salonen has been an enthusiastic fan of Apple products for a while. In 2012 he helped develop the Orchestra app, designed as an exciting resource to demystify classical music for a new, tech-savy generation. Now he is featured in Apple’s new “Your Verse” iPad campaign. This website shows how the iPad has become an important tool for Salonen as a composer and performer.

Alex Ross talks about the cultural significance of the campaign:

The very phrase “classical music,” implying an art devoted exclusively to the past, banishes it into limbo. But I imagine that many composers will be pleased at the sight of Salonen’s mass-market breakthrough. Very simply, it says: We exist.

Apple, a company rooted in beautiful design, has created a visually stunning ad which cleverly depicts the birth and development of a musical motive. The music is part of Esa-Pekka Salonen’s Violin Concerto, written for Leila Josefowicz and premiered in 2009 in Los Angeles. A new recording of the concerto has just been released to coincide with the campaign.

Here is the ad:

You can listen to the complete Violin Concerto here. From the virtuosic opening, it embraces the violin’s ethnic fiddle tradition. Splashes of color blend with occasional rock drum elements. Esa-Pekka Salonen discusses the piece here.

Another interesting Salonen piece I’ve been listening to this week is Nyx (2010). The title refers to the shadowy goddess of the night from Greek mythology. You might hear echoes of Sibelius, Bartók, Mahler and Strauss mixed with the atmospheric sounds of a movie soundtrack.

To develop the material takes time. Is this a beginning, end or middle? The best moments are the ones where I realize that the piece wants to go into a certain direction and perhaps it was a direction I wasn’t even aware of.

Esa-Pekka Salonen

Next Stop, Berlin For Noah Bendix-Balgley

Noah Bendix-Balgley
Noah Bendix-Balgley

Last Friday we learned that Noah Bendix-Balgley, concertmaster of the Pittsburgh Symphony, won an audition for the position of first concertmaster with the Berlin Philharmonic. The news shows just how global the classical music world has become. Over the last decade, English conductor Simon Rattle has brought a fresh new approach to tradition-bound Berlin. When Rattle leaves in 2018, it will be interesting to see how the organization again attempts to balance tradition with innovation.

Here is an impressive clip of Noah Bendix-Balgley playing the virtuosic concertmaster solo from Richard Strauss’s Ein Heldenleben with the Pittsburgh Symphony. It’s hard to imagine anyone playing it better:

And here he is playing the Romanian Dances by Bela Bartok with pianist David Allen Wehr:

Bendix-Balgley plays a 1732 Bergonzi violin which he talks about here.